Your building can earn more. Much more.
Independent consulting for NYC commercial landlords — Class B & C office, industrial, and mixed-use buildings up to $50M. Over 35 owners have grown their building income by 50–300% with our guidance. Consulting only: no commissions, no contracts.
One goal behind everything we do: a building that earns what it should.
Most Class B/C office, industrial, and mixed-use buildings in New York are leaving serious income on the table. We find it — then help you collect it.
Income Growth Strategy
Rent-roll analysis, lease restructuring, expense reduction, and repositioning — the playbook behind our clients' 50–300% income gains.
Investment Strategy
Buy, sell, or hold — decided with data. Market analysis and capital planning built around your asset, your debt, and your horizon.
Sale & Acquisition Guidance
Pricing, positioning, deal structure, and negotiation counsel for transactions up to $50M — with introductions to vetted brokers when it's time to execute.
Market Positioning & Tenant Attraction
Sharpen appeal, lift occupancy, defend rents, and build the reputation that keeps quality tenants competing for your space.
Asset & Portfolio Optimization
A clear-eyed review of what each holding earns, costs, and could become — and a roadmap to close the gap.
Vetted Partner Introductions
When execution needs a broker, manager, attorney, or lender, we connect you to trusted specialists — and stay in your corner.
We do one thing, in one city, exceptionally well.
The workhorse buildings of New York — where hands-on strategy moves income the most.
The range where institutional-grade advice is rare — and where it changes everything.
New York City commercial assets only. No other markets, no distractions.
Looking for space? Get savvy before you sign.
We advise the other side of the lease too. Instead of hiring a broker, get a consultation — and navigate the search yourself, better, faster, and cheaper.
A broker isn't always the best fit for your situation. Brokers show you what's listed and get paid when you sign. A consultant arms you to run the search on your own terms — knowing what a fair deal looks like, which neighborhoods actually fit your brand, and where the traps are hiding in the lease.
One or two sessions with David can change how you negotiate for the next ten years of rent — and ultimately save you serious time and money.
Lease Negotiation Strategy
Rent, escalations, TI allowances, free-rent periods, renewal options, personal guarantees — know what to push for and when to walk away.
Space & Area Selection for Your Brand
Neighborhood fit, foot traffic, co-tenancy, layout, and permitted use — matched to who your customers are and where your brand belongs.
Search Navigation Coaching
How to find, compare, and approach spaces like an insider — so you move faster than the market and never overpay for access.
Deal Review Before You Sign
A second set of expert eyes on the letter of intent and the lease — catching the clauses that cost tenants the most.
Consulting only. That's not a limitation — it's the point.
Brokers earn when you transact. Managers earn when you stay. We earn only when our advice makes you money — which means our answer is never bent toward a commission.
Ratner Consulting gives NYC commercial landlords direct access to seasoned strategy on a flexible, on-demand basis. One pressing question or a full building turnaround plan — engage us for exactly what you need, for exactly as long as you need it.
When a deal is ready to execute, we introduce you to select brokers and management specialists we trust, and we remain your independent advisor throughout — confidential, precise, and answerable only to you.
Note: We do not provide brokerage or property management services. For leasing, sales execution, and day-to-day management, we partner with vetted experts so your support is seamless while our advice stays independent.
- ◆IndependenceNo commissions, no conflicts
- ◆FlexibilityNo long-term contracts
- ◆DiscretionFully confidential
- ◆FocusNYC commercial only
- ◆RigorData-driven analysis
- ◆ResultsMeasured in your net
You'll work with David. Directly.
No account managers, no junior analysts, no hand-offs. Every engagement is led personally by David — 25+ years as a business owner and entrepreneur, and 13+ years of daily grind in New York City real estate across every asset type, with a focus in CRE. That's over 50,000 hours of hands-on experience brought to your building.
When you call Ratner Consulting, the person who answers is the person who does the work.
From first call to a building that pays you properly.
The Conversation
A confidential call or meeting. You lay out the building, the numbers, the goal. David tells you honestly whether he can move the needle.
The Diagnosis
A deep dive into the rent roll, expenses, leases, tenancy, and market comps — pinpointing exactly where income is leaking or hiding.
The Strategy
A clear, actionable plan with priorities, timelines, and projected income impact. No jargon, no padding — a plan you can act on.
The Execution
David guides you through it — negotiating, advising, and bringing in vetted partners where needed — until the income shows up in your net.
Owners don't hire us for the conversation. They hire us for the outcome.
Building income growth achieved by our clients — through smarter leases, tighter expenses, and sharper positioning.
Where client buildings started — and where they landed
Representative income multiples across client engagements. Individual results vary by building and market conditions.
"I hired David to help with a problem I had with some of my real estate bills, and with his knowledge and connections he worked it out within a couple of weeks. Just wanted to say a big thank you!
"I wouldn't have resolved the issue I had without David. Thank you so much! Highly recommended.
What could your building earn?
Slide to your building's current annual gross income and see what 50–300% growth would mean in dollars.
Illustrative only, based on results achieved across 35+ client engagements. Your building's realistic range depends on its leases, expenses, and market — which is exactly what the first conversation determines.
Straight answers, before you even call.
We are a boutique consulting firm for NYC commercial landlords, focused on growing building income. We advise on income strategy, investment decisions, sale and acquisition guidance, market positioning, and portfolio optimization. For brokerage or management execution, we introduce you to trusted partners — while we stay your independent advisor.
Class B and C office, industrial, and mixed-use buildings across Manhattan, Brooklyn, Queens, and the Bronx — typically valued up to $50M. These are the buildings where smart, hands-on strategy makes the biggest difference to income.
Yes — it reflects results achieved across more than 35 landlord engagements, driven by lease restructuring, expense reduction, occupancy gains, and repositioning. Every building is different, so the first thing we do is tell you honestly what's realistic for yours.
Yes. We advise tenants on lease negotiations, space and area selection for their brand, and how to run the search itself. Instead of hiring a broker — who gets paid when you sign — a consultation makes you savvy enough to navigate the market on your own terms, saving time and money. Brokers aren't always the best fit for your situation; sometimes what you need is knowledge, not representation.
A broker is paid when a transaction closes, which can shape the advice you receive. We earn nothing from your transactions — no commissions, no listings, no management fees — so our only incentive is giving you the answer that's actually right for your building.
No. Our on-demand model means you engage us when you need premium advice, with no binding agreements. One call, one project, or ongoing counsel — the scope is always yours to set.
David — the founder and principal — personally leads every engagement. He brings 25+ years as a business owner and entrepreneur, 13+ years of daily, on-the-ground work in New York City real estate across all asset types with a focus in CRE, and over 50,000 hours of hands-on experience. He's the one on your calls, in your numbers, and at your negotiations. No hand-offs.
Your building has a next move. Let's find it.
One confidential conversation with David is all it takes to know whether your building can earn more. Call, text, email, or send the form.